In 2025, the Huawei Pura 80 ULTRA — featuring an incredible zoom — was launched worldwide. URSA Prod was responsible for creating the digital ad campaign video for the Russian market.
The client wanted to showcase a journey across Russia’s most iconic landmarks while highlighting the phone’s zoom capabilities. We came up with the concept of “an endless zoom journey.”
The production pipeline combined AI to bring static images to life with classic 3D motion design for seamless transitions.
Client: M&P