In 2025, Honda Afeela — a brand-new electric car making its global debut — launched a worldwide influencer campaign featuring some of the most prominent digital creators from around the globe.
One of them was Brickspacer, my long-time creative partner. I was invited to join the collaboration as the executive producer, responsible for the entire production workflow — from client negotiations, budgeting, and contracts to team assembly and final delivery.
Within extremely tight deadlines, we produced three full-scale videos for the campaign. It was an intense, sleepless sprint — but our commitment to working with Honda made every hour worth it.
The result was a challenging yet landmark project of 2025, demonstrating how passion and precision can turn pressure into creative momentum.
Creative director and animator: Brickspacer 3D animation: Al Medewdsky