So called “Fake AR” is an extremely popular CG direction since 2020 (when it was not a mainstream yet), up to now. And in 2024 it is still banging. Almost all the major businesses and big brands use this VFX approach in their marketing purposes. I do know how to make these viral videos and can provide a guarantee of the bespoke production quality. I used to work with such brands as: ADER, Reebok, Balenciaga, TOYOTA, Yandex, OKKO and many more.
Here are some of my personal favorite works, please, enjoy 🙂
Instagram video for the global TOYOTA: Lightning. Full CG, Unreal engine. Creative director: Brickspacer
Instagram video for the global TOYOTA: Twist. Full CG, Unreal engine. Creative director: Brickspacer
In-store video content for the Balenciaga boutique in Paris (unpublished in web). Creative director: Brickspacer
In-store video content for the ADER boutique in Seoul. Creative director: Brickspacer
Viral video for a pelmeni (a kind of ravioli) brand “Syberian Collection”. Client: M&P
A giant made of the various goods for Yandex Market. Creative director: Brickspacer
A viral video diptich used as a teaser of the new TV-series about the aliens living in a small town amongst the ordinary humans. This is part 1: The Arrival. Client: M&P
A viral video diptich used as a teaser of the new TV-series about the aliens living in a small town amongst the ordinary humans. This is part 2: Spotted by a normie. Client: M&P
Yandex Station in the city. Creative director: Brickspacer
Fake AR at its best. The video about the statistics of Yandex neuro browser makes you think if the light projection on the building was for real or it it a CGI? Client: M&P
YANGO is a cloud service for keeping the unlimited amount of photos. They launched in Côte d’Ivoire. We were responsible for an online video shooting direction and supervising and full CGI, music and sound design. Client: Yandex. Creative director: Brickspacer
Somewhere at the beginning of the fake AR era we made this viral video for Reebok. Creative director: Brickspacer